How Tim Cook should open the WWDC: →
theparisreview: House lights completely down. Disembodied voice fills the void. Male’s. Is that Tim Cook speaking? In perfect diction and cadence. “Welcome to the Apple Worldwide Developers Conference 2012. I’m Tim Cook, CEO of Apple, and I thank all of you for being here today as we present the newest items from our product line.” House lights come up, and we see an iPhone on a stool in...